Just weeks after lifting their maiden Indian Premier League (IPL) title, Royal Challengers Bengaluru (RCB) could be headed for a major ownership change. According to a report by Bloomberg, current owners Diageo Plc, the British spirits giant, are considering selling part or all of their stake in the franchise.
More than 17,000 crore valuation for RCB?
The report cites early-stage discussions with financial advisers, suggesting that Diageo is open to selling the franchise, possibly seeking a valuation of up to $2 billion (17,132 crore). While no final decision has been made, the talks come at a crucial moment, right after RCB finally broke their title drought. However, a chaotic stampede in their quest to celebrate in Bengaluru has taken all the headlines recently.
Why do RCB owners want to sell the franchise?
Diageo owns RCB through its Indian subsidiary, United Spirits Ltd., and the decision to evaluate ownership options appears to be a strategic move. According to Bloomberg, the company has been under pressure, especially in the United States, where tariffs and weakening demand for premium alcohol have impacted the company. Divesting a non-core asset like RCB could help Diageo unlock capital.
Will the IPL 2025 Champions have a new owner?
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Another contributing factor is India’s health ministry’s push to curb the indirect promotion of tobacco and alcohol brands via sports events. Although direct advertising is banned, companies like Diageo have leveraged cricket to promote soda and other surrogate brands using celebrity cricketers.
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