ESL FACEIT Group (EFG), the leading esports and video game entertainment company, proudly announces a dynamic global partnership with Red Bull, making them the Official Energy Drink Partner of DreamHack Festivals. This exciting collaboration will kick off at DreamHack Dallas 2025 and elevate the festival experience worldwide.
ESL FACEIT Group announces the partnership with Red Bull
Red Bull, a longstanding supporter of sports, esports, and gaming, will bring its signature high-energy atmosphere to all DreamHack Festivals. Attendees can look forward to immersive Red Bull booth activations featuring free samples of their popular flavors. A highlight of DreamHack Dallas will be the Red Bull Home Ground US Qualifier, showcasing two elite VALORANT teams competing for the championship title. Qualifiers will be held online, starting on May 16, with the top two teams being flown to DreamHack Dallas to play the grand finals live on stage, on Sunday May 25. Registration for the online qualifier is still open now, and you can sign up at Battlefy.com/RBHGUS.
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“We are thrilled to welcome Red Bull as the Official Energy Drink Partner of DreamHack Festivals,” said Jasmin Haasbech, VP Global Brand Partnerships at ESL FACEIT Group. “Red Bull’s unparalleled ability to create engaging environments will undoubtedly amplify the festival experience. The Red Bull Home Ground tournament is a major attraction for our community, and witnessing the Valorant finals live on the Main Stage will be an unforgettable spectacle.”
DreamHack is the premier gaming lifestyle experience, attracting hundreds of thousands of attendees and millions of online viewers annually. These 24/7 festival weekends offer a comprehensive celebration of gaming culture, from top-tier esports tournaments and immersive expo experiences to music, cosplay, and hands-on activities.
DreamHack Dallas, scheduled for May 23-25 at the Kay Bailey Hutchison Convention Center, will be the first DreamHack event to feature this exciting partnership with Red Bull. Red Bull joins a prestigious roster of DreamHack partners, including Lamborghini, DHL, Anthros, Kick, Zenni, and the U.S. Navy.
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