In his book ‘30 Second Thrillers’, Pops KV Sridhar reflects on the challenge Hindustan Unilever (HUL) Brooke Bond faced in the 1980s: positioning its Taj Mahal Tea as both aspirational and accessible.
In his book ‘30 Second Thrillers’, Pops KV Sridhar reflects on the challenge Hindustan Unilever (HUL) Brooke Bond faced in the 1980s: positioning its Taj Mahal Tea as both aspirational and accessible.